Breaking News: Premise PRODU 2024 announces its honorees: Sofía Vergara, Verónica Castro, Xuxa, and more

The 2024 Premios PRODU is honoring eight icons of the entertainment industry with special awards that highlight their remarkable careers and impact on Ibero-American culture. Each year, the awards recognize the most outstanding talents, shows, and productions in the audiovisual industry. Check out who is being honored below.

Sofia Vergara

The one and only Sofia Vergara will receive the Latin Star of the Year award. With over 30 film credits and celebrated roles in TV hits like Modern Family and Desperate Housewives, Vergara’s career reached new heights in 2024 as she took on the lead role in Netflix’s Griselda.

Verónica Castro

Legendary Mexican actress Verónica Castro will receive the Lifetime Dedication to Art Award. The telenovela star made a celebrated return to television with The House of Flowers (La Casa de las Flores) on Netflix. Her career spans decades and covers not only TV but also film, theatre, and music—solidifying her status as a cultural touchstone.

Xuxa

Brazilian TV legend Xuxa, the recipient of the Icon Award, revolutionized children’s entertainment in Latin America. With over 30 films and more than 40 albums, she’s broken multiple sales records and earned two Latin Grammys. Her legacy as a groundbreaking entertainer in Brazilian and international television remains unparalleled.