CELEBRITY
Travis Kelce Reacts to his Ban with ‘Three Bold Words’
Kansas City Chiefs tight end Travis Kelce has become even more popular recently thanks to his relationship with pop superstar Taylor Swift.
After Swift was seen cheering Kelce on at a Chiefs game at Kansas City’s Arrowhead Stadium on Sept. 24, sales of Kelce’s jersey jumped nearly 400% on sportswear and fan merchandise site Fanatics, according to The Associated Press.
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The rumored relationship has already boosted Kelce’s profile. According to a report by Morning Consult, the public’s awareness of Kelce increased to 63% in late September from 38% in August 2022.
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Kelce’s numerous brand partnerships will likely benefit from his association with Swift, whose loyal fan base has made her Era’s Tour a pillar of the U.S. economy this year.
In fact, State Farm, which Kelce has done ads for, is already getting in on the fun. On Oct. 1, The insurance company’s spokesman Jake from State Farm posted a photo to X of himself and Kelce’s mother, Donna, at a Philadelphia Eagles game cheering on Travis’s brother, Jason. “In my red era,” he wrote, referring to his red State Farm apparel and Taylor Swift’s 2021 album Red.
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According to The Hollywood Reporter, the whole move was orchestrated by Ryan Reynolds and his marketing agency, Maximum Effort, which has been known to jump on viral moments.
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two-time Super Bowl winner, Kelce has a net worth of about $30 million, according to Celebrity Net Worth. He makes his millions both on and off the field thanks to savvy investments, business ventures, and endorsement deals